A Fresh Approach to Before & After Photography, MSP™
AMA’s cutting-edge photography/digital imaging studio – To compliment our state-of-the-art testing facility, AMA offers unsurpassed photography and digital imaging services capable of helping a product stand out in an ever-changing and increasingly competitive global marketplace. Offering high-resolution still images in the form of Matched Scientific Photography™, AMA has effectively been able to revolutionize before and after photos and provide unbiased, repeatable, and quantified results from one-time point to the next.
At the vanguard of visual claim support – Our Matched Scientific Photography™ technique offers a fully controlled method to help ensure that the only major variables over the course of a given efficacy study are time and the effect of the product or treatment regimen itself. Our method documents panelists’ facial expressions and any special locational information.
Variables controlled and monitored at each session throughout the duration of the study include:
- Camera and lighting equipment position and angle
- Lighting temperature and intensity
- All camera and sensor-related settings
- Room temperature and humidity
Before a photo shoot begins, panelists are given time to acclimate to the ambient conditions of the studio. This minimizes any lingering effects from the weather or external environment. During a session, a subject’s physical position is electronically monitored; the subject receives instant feedback to closely maintain position along the X, Y, and Z axis to achieve the most accurate imaging possible.