AMA Laboratories offers completely customizable qualitative questionnaires and sensory evaluations to determine the subjective responses of panelists under controlled in-use settings. Studies can be developed from the ground up to assess parameters like shine, smoothness, comfort, radiance, moisturization, skin toning, acne reduction, hair volume, strength, and straightness, and overall impression that panelists have about the feel and application of individual products and treatments.
Objective assessments can also be conducted through trained expert grading. Professional/Salon products can be applied by licensed cosmetologists in one of AMA Labs modern onsite salon facilities.